The New York Times sells premium ads based on how an article makes you feel

Re:The New York Times sells premium ads based on how an arti... by yorwba on Sunday April 14, 2019 @03:34PM (#19661219)

The predicted emotions are actually contained in the HTML source of each article. E.g. for an article I randomly grabbed off the front page:

  curl 'https://www.nytimes.com/2019/04/14/sports/tiger-woods-wins-masters.html' | perl -n -e'/"emotions":"([^"]*)"/ && print $1'

inspired,boredom,happiness,optimistic,not_interest,not_hate,not_amused,not_inthemoodtospend,not_informed,not_love,not_sadness,not_fear,not_hope

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Re:The New York Times sells premium ads based on how an arti... by craftyguy on Sunday April 14, 2019 @03:52PM (#19661312)

> not_hope

This one is a little surprising. Does the NYT think this article dashes any hopes readers might have of winning the Masters?

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Re:The New York Times sells premium ads based on how an arti... by ComputerGuru on Sunday April 14, 2019 @04:59PM (#19661679)

It's not hopelessness, just not hope. As in, reading this article does not elicit feelings of Hope in the reader.

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Re:The New York Times sells premium ads based on how an arti... by megaremote on Sunday April 14, 2019 @06:16PM (#19662025)

Isn't it a huge comeback story, Wood who has not won any major in 12 years?

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Re:The New York Times sells premium ads based on how an arti... by mrguyorama on Monday April 15, 2019 @12:14PM (#19666423)

I would assume most people do not place themselves in Tiger Woods' shoes

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Re:The New York Times sells premium ads based on how an arti... by ComputerGuru on Monday April 15, 2019 @05:44PM (#19669210)

Yup. In fact, I venture a lot of stories like this border on eliciting emotions of despair or reduced self-worth for a subset of the readers, something along the lines of "so and so did x/y/z and they're n years (younger|older) than me, what have I done that's worth anything in my life?"

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Re:The New York Times sells premium ads based on how an arti... by shostack on Monday April 15, 2019 @12:27AM (#19663117)

Is this potentially opening them up to data leakage? Could someone not crawl those pages, analyze the content and use the existing labels as the training set?

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Re:The New York Times sells premium ads based on how an arti... by contravariant on Sunday April 14, 2019 @06:25PM (#19662057)

The fact that negations of emotions are also included somewhat negates the point of there being more positive emotions.

I guess it shows that it is all about marketing.

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