it is not that hard to gain foot in any market. just advertise lower rates to customers and higher pay to drivers and within a week u will have more than half of all uber drivers registered on your platform too. 90% of people driving for uber also have lyft account if lyft is available in their area. uber has 0 brand loyalty. it has failed to establish itself as a safe option. its just as shitty as the next option in eyes of most riders.