I agree completely, what's holding back the established manufacturers is their culture. Their understanding of car experience is getting dated quickly.

I think at one point they will have to shake up and change. If they are smart, their executives will drive Tesla's as their personal vehicles until they understand what's all about.

These are not hard tech problems but for example, with the iPhone, it took quite some time for Google and Samsung to grasp the new expectation but Nokia and Microsoft never cracked it.