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Re:Ask HN: Has a better product failed due to lack of market... by ecesena on Wednesday April 10, 2019 @12:21PM (#19626192)
This is the example that I conveniently use to say that marketing is important: https://www.kickstarter.com/discover/advanced?term=login&cat...

Most KS campaigns in the login/2fa space have failed. I let you evaluate the quality of the products, but I'm sure many of these would be valuable.

(Disclaimer: I was part of the first one, that succeeded. We didn't spend much dollars in marketing, but we did invest a lot of time working on messages, keywords, benefits vs features, etc.)

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