I've got a brand.

Chair and desk. Clean. Good connection. Preferrably nice view with moderate sunshine. Furnished by someone with a good eye. Some lounge space where you can chill.

Thanks Emerongi for sharing what matters to you in a coworking space :) Did you find one that has all you are looking for?

Reads like an advert :-/

And an oddly narcissistic one at that... "me, I, my, I, I, me"

Thanks for leaving a comment! Irene (the woman who wrote this piece) really did not write it with the intention to create an advert but rather sharing her own experience in the process of creating a brand :)

This seems really abstract. A lot of coworking is facilities management. Where exactly are the locations? How fast is the internet connection? How often are the restrooms refreshed and the bins emptied? Are there spaces to the side and private booths for phone calls? How are security and complaints handled? And of course what are the membership options and costs? These kinds of things are what I care about. Ending your post by showing that Miguel has a butt plug identity leaves all of this real stuff oddly hanging.

Being able to position the brand as fitting the problems of the market is super important. I like point 2: timing is important to leverage your understanding of your target customers

Especially in a new market where the customers first need to be educated. Most of the people still don't know what is coworking. For digital nomads coworking spaces is also a social place where they can fit into a local culture, find friends, get advice etc. But all this requires trust, and branding plays an important part in building trust.

Spending some effort on SEO would be a good call. I was in Madrid a few weeks ago and my searches for "co-working space Madrid" never turned up this place.

Thanks Fyfy18 for your recommendation! Plazida is a really new coworking concept, they recently opened so competing for the key word "coworking madrid" is not that easy, takes time to appear but they are def. working on it :) I am not from Plazida but I can highly recommend you to visit them next time you are in town, it's a really cool concept, especially for people who are not from the city.