Well, you see, this is about products from one brand being able to work as one ecosystem - what we had previously and what we've lost. Before I had to upgrade my work laptop, when I've got to the office I could just plug my headphones from phone to laptop and that's it - now I have to keep additional ones. Phone battery run low - I could've just plugged it into a laptop with one cable - now I have to use adapter/charger. Before all that, if you had to replace your phone/tablet/laptop - you just did that and everything was working as before. Now you have to buy adapters to connect one apple device to another. And don't get me started on travelling.