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Re:Show HN: Maildown – Markdown email campaigns by tnolet on Saturday April 06, 2019 @06:11PM (#19593321)
I would use this. I'm so fed up with rendering HTML (even with MJML) or dealing with WYSIWYG editors in web UI's.

However, the concerns would be:

1. Deliverability and everything to do with spam ranking etc.

2. Price. Email is a total commodity. It needs to be sharp.

3. Stability. Is this a 1 year "startup idea" or a company that's in it for the long run?

Re:Show HN: Maildown – Markdown email campaigns by chris140957 on Sunday April 07, 2019 @02:26AM (#19595140)
Thanks for the feedback, I didn't think I'd be the only one that hates WYSIWYG. Deliverability is something that we're keeping an eye on. We're using AWS SES, which provides a lot of options in that area. Anybody who receives an email from Maildown can unsubscribe at any time using the link appended to every email. Once they done that, Maildown will refuse to send that user any mail from that Maildown user's account. Similarly, we track bounces via SES, SNS and Lambda and handle them in the same way. This minimizes our bounce count, and therefore enhances our sender reputation

Price is in line with similar competitors and starts at £3.50 a month

The stability thing applies to any new startup, but we've had a lot of interest in this so far so it seems like it will make sense to continue