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Re:Apple Music Overtakes Spotify in U.S. Subscribers by threeseed on Friday April 05, 2019 @01:08PM (#19584670)
It's not a cost of maintaining the platform.

It's a cost for the distribution channel i.e. a cost for Spotify to easily access the hundreds of millions of iPhone users with just a few clicks on an app submission form.

Re:Apple Music Overtakes Spotify in U.S. Subscribers by DevKoala on Friday April 05, 2019 @03:28PM (#19586141)
The distribution channel is part of the platform.