Facebook might be sticky, and people have it for the sake of "having" it, but before we all became some Product Manager's KPI to raise "number of likes" and "number of shared posts" -- it was far more useful. Interaction with the platform is, subsequently, way down since I only care to read so many political rants from family I'm not politically in agreement with and "actual photo/footage of me doing <x>" memes. It's so overdone. I never thought I'd hit a point where I'd think, "you know what, I'm not going to touch that political facebook post" because I love to discuss politics-- and here we are.