Right now plant based meat is well under 1 percent of the meat market in the US and it's realistic it could become the majority within 10 years. Who will get the bulk of that is up for grabs, I invested in a smaller competitor to beyond and impossible which had a much lower valuation but with product I think it's right up there with them. Personally I'm a big supporter of them all

I'm really bullish on the possibility of a wide range of competitors for any given meat alternative. There are probably 10+ different brands of prepackaged beef burgers at most grocery stores, and there's a lot more room for differentiation if you're building a product from scratch than if you're just deciding which cows to grind up and shape into a patty.

Do you mind sharing the name of the company you're referring to? I'm always looking to try new options and support companies in the space.

Sure, have emailed you the company name. Thx