Burger King is introducing a vegetarian patty from the start-up Impossible Foods

Re:Burger King is introducing a vegetarian patty from the st... by gowld on Monday April 01, 2019 @04:15PM (#19547698)

It's an Impossible Burger, and left undersaid is that it's a fast-food burger. It's not an Impossible Steak or an Impossible Grill Burger. I just don't see the point, vs a high-protein high-fat patty made of bean or soy protein isolate that tastes good in it own non-fake-fast-good-meat-burger way. The only reason I am tempted to buy meat patties is that they are so much cheaper than Boca patties. An even-more-expensive patty that adds red liquid to simulate the look of heme is moving in the wrong direction.

[ Parent | on HN ]

Re:Burger King is introducing a vegetarian patty from the st... by dragonwriter on Tuesday April 02, 2019 @12:35AM (#19551132)

> It's an Impossible Burger, and left undersaid is that it's a fast-food burger.

Since it's right up front in the headline that it's Burger King,I don't think the fast food part is “undersaid”.

> I just don't see the point, vs a high-protein high-fat patty made of bean or soy protein isolate that tastes good in it own non-fake-fast-good-meat-burger way.

If you don't see the point of fast food, you can, I hope, at least see that lots of people do.

And since there are people going off meat for environmental or ethical reasons, providing them an open which is both attractive in taste to their current palette and fitting with their existing lifestyle but for the change they are deliberately making seems to have obvious value.

[ Parent | on HN ]

Re:Burger King is introducing a vegetarian patty from the st... by Already__Taken on Tuesday April 02, 2019 @05:55AM (#19552468)

Like you point out, it's maddening people are missing this all over. This isn't for vegetarians to eat something like meat again, it's for meat eaters to carry on not giving a shit about what they eat.

And it can't be cheaper than a real meat burger, because consumers will kill its adoption by calling it the "cheap" product. Regardless of merit or quality.

[ Parent | on HN ]

Re:Burger King is introducing a vegetarian patty from the st... by DennisP on Tuesday April 02, 2019 @06:29AM (#19552626)

There have been studies on how people choose food, and there are two factors that dominate: taste and cost. If it's cheaper and tastes good, it wins.

(Source: the recent book Clean Meat.)

[ Parent | on HN ]

Re:Burger King is introducing a vegetarian patty from the st... by Can_Not on Tuesday April 02, 2019 @02:58PM (#19557447)

If I have to pay $2 more for a fake burger, I'm basically never going to buy it.

[ Parent | on HN ]

Re:Burger King is introducing a vegetarian patty from the st... by imtringued on Tuesday April 02, 2019 @06:15AM (#19552563)

No it wouldn't kill the adoption. It would become practically mandatory for processed food and the only way to eat real meat would then be to buy it and prepare it yourself.

[ Parent | on HN ]

Re:Burger King is introducing a vegetarian patty from the st... by SmellyGeekBoy on Tuesday April 02, 2019 @08:06AM (#19553139)

Which would be a good thing? Fast / processed food is pretty much the main market for low welfare factory farmed meat.

[ Parent | on HN ]

Re:Burger King is introducing a vegetarian patty from the st... by covercash on Monday April 01, 2019 @04:32PM (#19547903)

I ate lunch at a Founding Farmers (https://www.wearefoundingfarmers.com/about/story/) and we ordered a regular burger and an Impossible burger for the table. Everyone was not only surprised at how good the Impossible burger was, the majority actually preferred it.

[ Parent | on HN ]

Re:Burger King is introducing a vegetarian patty from the st... by Kyragem on Monday April 01, 2019 @05:11PM (#19548276)

I highly agree, it somehow just cooks better though and doesn't burn that easily.

[ Parent | on HN ]

Re:Burger King is introducing a vegetarian patty from the st... by atombender on Monday April 01, 2019 @07:34PM (#19549480)

I disagree. Momofuku Nishi in New York sometimes (weekend brunch only, I believe; the rest of the time it's a boring fast food version) serves a high-end version of the Impossible Burger for lunch, and it's decidely not a fast-food burger. It's the best veggie burger I've had the pleasure of eating.

[ Parent | on HN ]