> Hal Pawluk, who handled marketing for the nascent company, decided to change the name to the more business-like "dBase". Pawluk devised the use of lower case "d" and all-caps "BASE" to create a distinctive name. Pawluk suggested calling the new product version two ("II") to suggest it was less buggy than an initial release. dBASE II was the result and became a standard CP/M application along with WordStar and SuperCalc.[15]
https://en.wikipedia.org/wiki/DBase
> Hal Pawluk, who handled marketing for the nascent company, decided to change the name to the more business-like "dBase". Pawluk devised the use of lower case "d" and all-caps "BASE" to create a distinctive name. Pawluk suggested calling the new product version two ("II") to suggest it was less buggy than an initial release. dBASE II was the result and became a standard CP/M application along with WordStar and SuperCalc.[15]