But at least they tell you that it starts at $150K/year so you know right off the bat if it's even in your ballpark. A lot of SaaS products completely hide thier pricing entirely. I have zero interest in sitting through some sales-bro's phone pitch before I know if I'm even in the right pricing bracket. Nothing like sitting through an hour long preso only to find out afterwards something is 10x what you were looking to spend.

Do they now? They certainly didn't at the time a few years ago.

I at the time found some prices online searching around but nothing from them.

We were very hopeful we'd get some sort of discount because we're in educational tech, so our income per user is very low, but nope. Free to $100k overnight is insane. We’ve got a guy whose full time job now is basically developing analytics tools for us and it’s a cheaper solution.

Back in the day you you didn't have to pay if you ran a Google Ads campaign. There was no minimum spend. If you ran a monthly AdWords campaign for $1/mo you got free GA no matter what your traffic level was.

The main catch is that GA goes to "sampling mode" once your traffic gets high enough, and I think you have to pay extra to get full datasets.