It is about trust in the sense that there was a time when buying Apple products was a safe choice. They were expensive, but you could count on them being well-designed (though you always had to be careful with first gen products) and working together seamlessly. If you could afford them, there was no reason to consider other options. That kind of brand loyalty I had is gone now. Maybe I can't switch yet, but I'm begrudgingly using their products, and am actively on the lookout for alternatives. When the right one will come along, I'm out.