Because, from what you've described, it sounds like your system will look like base64-encoded coordinates. Ie 39.022874, 21.913384 will be IJASDO, which isn't as easy to memorize as W3W.

Not base64, but similar.

I think "IJASDO" would be way easier to memorize than person.guards.gangs (I will definitely give W3W credit for picking unintentioned yet humorous word combos), particularly if English wasn't my first language.

If you disagree with this logic, explain to me why automobiles' license plates should use W3W-style. ("idiot-driver-honk").

Wait, was that first one persons.guards.gangs? persons.guard.gangs? You'd think if you were one off in the dictionary it would still get you where you needed to go, but no.

W3W is a clever product. Mine is also clever, and this industry will never have one-size-fits-all, and that's ok.

W3W has a not-so-clever marketing approach. I doubt plus.codes would have ever seen the light of day if W3W had a more FAANG-style approach to marketing.

Random letters are objectively much harder to memorize. 6 letters is essentially 6 words with one syllable each. W3w approach is only 3 syllables and much quicker to say. You would also have less issues where a pause is required. Like JA vs J ... A to keep this letters from sounding like one.

> I think "IJASDO" would be way easier to memorize than person.guards.gangs

Completely disagree. No way 6 arbitrary letters is easier to remember than 3 arbitrary words.

Perhaps an example would have helped. With numeric coordinates relative orientation is fairly intuitive. It's simple arithmetic. How does your proposed system replicate that?

He's selling snake oil. For being "open" he has no examples. No previous talk of this in his profile.