Re:How Kirkland Signature Powers Costco's Success
by perl4ever on Sunday March 24, 2019 @04:46PM
(#19478664)
I noticed that there is a type of cookie I see at multiple grocery stores, that appears exactly the same in terms of the photos and ingredients, and after having bought the walmart variation and the variation at another local supermarket which seemed exactly the same, I saw it at a third. But it turned out there was something wrong with it there. I don't know whether it was the same factory making it to a cheaper spec, it was a bad day and they screwed it up, or there are multiple unrelated competitors making almost identical things.
Store brand products are almost invariably made by manufacturers that have their own, non-store brands. Retailers aren't investing in buying production facilities for every kind of product they want a store brand for, they are paying manufacturers in the industry to make a store brand, which may or may not be distinct (aside from packaging) from products sold under non-store brands.