Re:“Every minute I spent thinking about competitors was a mi...
by shalmanese on Sunday March 24, 2019 @01:46AM
(#19474637)
Supreme is the company I like to bring up as one that survives on almost 100% pure positioning. The "feature" Supreme released a few years ago was a brick with the Supreme logo on it which sold out instantly and started going on eBay for $1000.
This is a feature that no other company could have built. Every single one of Supreme's competitors could have known that Supreme would be releasing the brick and the information would be utterly useless to them because only Supreme could have released the Supreme brick.
On the one end you have Supreme and the other you have pure commodities and It's up to you to figure out where you'd like to be along that spectrum.
Re:“Every minute I spent thinking about competitors was a mi...
by fmihaila on Saturday March 23, 2019 @09:06AM
(#19470283)
> I have yet to see a feature only moat.
Features that induce a significant network effect can potentially lead to a moat. No contracts necessary.
(Maybe this is what you meant when you mentioned "size" as a moat-building mechanism.)
You can make a moat around your product, but that is different. You still have a core value proposition that solves their real world problem and there will be other people solving it too.
Most companies build moats through contractual lock in, trust and size, or simply buying their competitors. I have yet to see a feature only moat.