Re:Show HN: ContextCue – Create and host private, ethical ads
by JohnFen on Friday March 22, 2019 @05:23PM
(#19467103)
EDIT: The website says these ads are not individually targeted. Hooray!!
I'm leaving the rest of this comment for context.
...
Wait, these are still individually targeted?
In that case, I need to learn a lot more about them before I can be OK with them -- specifically, how it's possible to individually target ads without collecting data about users.
> that provided a identifying token
If that's what it's doing, then I'm out.
Re:Show HN: ContextCue – Create and host private, ethical ads
by jroschen on Friday March 22, 2019 @05:29PM
(#19467157)
Nope, we don't do any individual targeting. We base the ads on the website that that the ads are on. We believe that targeting based on the website will still provide relevant ads because the user is already interested in the content of the website. In fact, we don't store any cookies on the user's device.
I always thought a way to have individually targeted ads but not give up privacy is for the user to indicate what topics they are or are not interested in. An agent could manage an anonymous profile somewhere that provided a identifying token that the user's browser provides in place of a tracking cookie.