Amazon to Launch Mobile Ads, in a Threat to Google and Facebook

Re:Amazon to Launch Mobile Ads, in a Threat to Google and Fa... by rchaud on Thursday March 21, 2019 @05:31PM (#19457550)

Those ads are relevant, because they are context-specific and purchased directly from the publisher. If I pick up The Economist, I will expect to see ads for some luxury watch brand, as well as highly specialized job postings for executives somewhere.

If I go to the Economists' website, I will see ads for:

- a university website I went to that dropped a remarketing cookie into my browser

- the shitty dating app full of bots and escorts, that would never have passed a QC review at a publication. Yet they are common on FB and TW (maybe Google Ads is different).

- the tshirt website that displays some machine-generated text based on what it thinks my interests are.

These are what I consider intrusive ads. When I see one, I don't want to have to think about what trail I left that led to these particular ads being shown to me.

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Re:Amazon to Launch Mobile Ads, in a Threat to Google and Fa... by ariwilson on Thursday March 21, 2019 @06:44PM (#19458096)

This is not even true. I just went to the Economist website and I got exactly the same ads you claim for the print version: - Louis Vuitton watch ad - Accenture strategy ad about company purpose (served by Google DoubleClick)

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Re:Amazon to Launch Mobile Ads, in a Threat to Google and Fa... by rchaud on Friday March 22, 2019 @10:23AM (#19462752)

Hmm, I just checked again and you are right, I was wrong. Perhaps they changed their digital ads strategy, as the last time I visited on a non-adblocked browser, it was showing those low-grade ads that really cheapened the experience of being on the site.

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