> I'm pretty sure that if you asked people whether they would prefer to pay for Facebook and Google with cash or by sharing data for ad targeting, most would choose the latter. The GDPR specifically forbids that option.

Yes, in the same way (as an exaggerated example) it forbids people selling their organs for profit or jobs with no salary etc

But the parent is right, this is not only about companies, this has a direct impact on users and freedom of expression