Re:Google hit with €1.5B fine from EU over advertising
by londons_explore on Thursday March 21, 2019 @05:01AM
(#19450249)
A friend of mine bought a house from a cost-per-click ad...
If the seller has $1000 per click, that's really going to distort the market...
Google can make >$100 a click for ads on mortgages or insurance keywords, but subscription models are locked in to revenue that doesn't scale with the category of use - unless they become some sort of affiliate service.