Apple products _are_ a lifestyle brand, and my lifestyle is buying a charger without worrying that it's a crappy piece of shit that will overheat and set my house on fire, or setting up a new system without downloading and installing a bunch of drivers by hand, and being able to walk into one of three flagship stores in Toronto for service, or any of a dozen authorized service centres.

Some people enjoy being their own sysadmins and customizers. That's their lifestyle choice. Every product choice is a lifestyle choice.