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Re:Google hit with €1.5B fine from EU over advertising by wslh on Wednesday March 20, 2019 @08:55AM (#19441533)
In AdWords the CPC for some keywords is around €3. Obviously not every EU citizen will be the target of these keywords but Google can increase the CPC to recover the money.
Re:Google hit with €1.5B fine from EU over advertising by C1sc0cat on Wednesday March 20, 2019 @09:17AM (#19441771)
There are plenty of keywords where it's 10x that Plumber PPC keywords can be £20-40 in the UK