Eh, probably to some degree, but at least anecdotally for me, "new game from FTL dev" got me to watch the trailer, but the concept is 100% what hooked me.

Oh, for sure, I feel exactly the same way. ITB is one of my favorite games in my steam library, and that's the same way I discovered it. The argument I was trying to make is that a lot of people wouldn't have had the opportunity to be hooked had it not been for the "new game from FTL dev"

FTL was a Kickstarted game from devs with zero pedigree (to my knowledge) and it was also a indie hit. While I agree Into The Breach owes some success to the devs being established now, but I don't think you negate my point about this being a time where games of all types can thrive.