Ubisoft's revenues are ~$2B. Google's is $130B+. Google already pays Apple $10B+ annually just to be the default search engine on iOS/macOS. You really think there's no room for negotiation here?

Close to 10% of their revenue? That is insane...

Source: https://finance.yahoo.com/news/google-pay-apple-12-billion-1...

Apparently it's a Goldman Sachs estimate. The last time that number was explicitly listed (in court filings) was $1B in 2014. The more apt metric would be what YouTube pays for original content, though I've only seen estimates/projections (a "few hundred million"):

https://www.engadget.com/2018/02/23/youtube-red-original-pro...

Someone might say Apple is using its muscle to get that insane kind of money from Google. It's almost like ransom.

You don't consider Doom and Assassin's Creed high quality content?

If you think Ubisoft is going to put their new games on a Cloud streaming platform. It's going to be exactly like Netflix vs Disney.

They announced that they have been working with Ubisoft on this. They already did the Project Stream beta test with the latest Assassin's Creed game .

They didn't talk about monetization. They could presumably sell Stadia games like Steam games (i.e. there's no subscription). They did mention being able to jump into games quickly, but there are plenty of ways to make that work (e.g. giving everyone some free time).