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Re:A/B testing original design vs. random template bought fr... by kqr on Friday March 15, 2019 @12:48PM (#19401489)
That's not very intuitive for me. Let's do some limit analysis: imagine the groups were one million sessions each, but the convertions in the groups were only one and two people respectively. Wouldn't this result seem like the result of random chance?

The conversion rate is basically one in a million in both cases.

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