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Re:Gwern's Law: Ads cost you a tenth of your users by XCSme on Thursday March 14, 2019 @06:14PM (#19394387)
I think the whales term goes only for spenders, not for dedicated players. There is so much time in a day, that you can not get a lot more from ads from a dedicated player than a regular one, but IAPs are usually infinite.
Re:Gwern's Law: Ads cost you a tenth of your users by jeffchien on Thursday March 14, 2019 @09:13PM (#19395560)
I think you're both correct. I've seen a spectrum of "whales" that include:

(1) very "casual" players who don't spend that much time, and just want to roll, or to use money as a substitute for game time;

(2) very dedicated players who want to be at the top of some ranking.