That's exactly why it's successful. It has the playful tone of the old IRC, ICQ, and 90s web chats that's totally missing from most modern platforms. Probably the most "social" of all communication offerings I've seen and used recently. It's designed to talk to people you don't necessarily know, as opposed to just leeching off your existing social connections from the real world.

I really hope they don't end up selling out to Microsoft/Google/Facebook or use their platform to do some form of political activism.

On the other hand, Discord seems like a good match for small businesses. Would be interested in seeing something offered on that end.