in selected stores, in addition to the staff, some of whom McDonalds has concluded it makes financial sense to redeploy providing table service. And this despite McDonalds being pretty much the extreme outlier in the food industry for perceptions of its staff being charmless! Your article also points to a poll that suggests the majority of people are substantially less likely to buy from a kiosk-only restaurant, which I'm sure McDonalds has more scientific data on...