Re:A $33K robot barista serves 120 cups of coffee an hour
by bobthepanda on Thursday March 14, 2019 @01:13PM
(#19391253)
The question is whether or not Starbucks is like a moderately high-end car or a luxury handbag, where the whiff of anything not 100% assembled by hand makes consumers flee.
Starbucks really muddled the waters during their rapid expansion about which customer they‘re targeting, and at some point they will be forced to pick.
I pay €29K (gotta love the exchange rate, right now) for a machine which will replace a worker that I probably pay for year the same service. Sure it's not "artisanal" but, given enough time to tweak the machine's behaviours, it could be.
For the lower-end markets, definitely, it would be a god-send (in the ROI sense); however, I think your arguments of dissuasion that Starbucks would never do this are akin to the arguments of high-end car manufacturers never moving to automation to build vehicles.
Put succinctly: If the end-goal of business is to increase the profit-marigin (which it is), then someone, somewhere will find a way to make that happen and this would be, in general, no exception to that rule. Eventually, they'll hit that sweet spot to make it work; even if it's slightly sub-par from the quality of today's product.