Agreed. I think of it akin to smoking, drinking, drugs, speeding, or various other acts you can partake in. The government should largely stay out of your life but society has deemed some things "for your own good". In this case, I could see certain types of advertisements or data harvesting which is largely misunderstood to be managed by the government, where they decide that companies can't track you - whether you want them to or not.

Disclaimer: I'm not saying I agree with any of this. Nor that any of this is truth in any way. I just view the governments involvement here, saying how ad companies can behave, to be similar. Whether that is good or bad is complicated, and out of the scope of this conversation.