That's not it. Offering people 10 bucks won't change that most say "no" when you ask them to borrow their phone and snoop through everything. Instead, it's that the whole loss of privacy is impersonalised. When you see my face, the face of someone who just asked to borrow your phone, when it's clear a person is going to be looking through it, that's when you say "no".

But when Facebook is harvesting data about you, it doesn't feel like a person is doing it. It feels like some abstract machine or algorithm or a faceless corporation is doing it. They even promise that humans aren't individually looking at your data. So people bank on that impersonality. The data may be collected, but who cares, nobody is actually really looking at it, right?

The truth is that people do often look at it, despite all the promises and everything. That's what you have to convey and that's what John Oliver was trying to establish with his angle.