>> It's frustrating to know that despite how bad they are, despite every new discovery of terribleness, nothing's going to change, and they're just going to get bigger.

> They've got a captive audience. Like it or not, the service that Facebook provides is unparalleled, and short of direct, tangible harm, it's not enough for most people to give that up.

I think it's mainly unparalleled from the advertiser perspective, but not the user perspective. I think network effects aren't as compelling to users as is often assumed.

I think Facebook's privacy terribleness will be part of its undoing, but only part. Other things, like fashion, user fatigue, and potentially new regulatory antitrust oversight (to block acquisitions) will be significant factors, and they'll all reenforce each other.