Emphasize that engineering is the power to create. Everything around them, from the building the sit in to the computers and cell phones they use every day, is a result of teams of engineers using their knowledge and creativity to make them functional, reliable, and safe.

> Engineering is a flexible and well paying career with good work life balance

While somewhat true, that's not really the kind of thing that's worth emphasizing. You're trying to inspire the imaginations of students so that they choose engineering, not bribe them into becoming an engineer.