For local attractions like that what municipalities can do is set access for locals as free and access to out of town tourists at some price.

Foot traffic will degrade natural sites, with the fees they can better take care of these sites and ensure they don’t become overrun.

Bhutan has an interesting system for foreign tourists, they have a visa cap as well as a hefty visa fee. It’s one way to dampen demand to more sustainable levels.

Historically tourism has been very bourgeois, now it’s become ‘democratized’ bug that has untaxed externalities.