Counterpoint: car prices should be required to estimate annual upkeep and insurance costs next to the sticker price. Tesla is cherry picking here, but having this data known to consumers would be a positive.

The standard car window sticker I’ve seen at normal car dealerships does have information on the expected gas costs. https://commons.m.wikimedia.org/wiki/File:Fuel_economy_label...

TCO information is probably harder to estimate but if it were done in a standardized way Tesla would probably suffer given how unreliable their cars are and all the maintenance horror stories of cars being in the shop for months and months due to backlogs and backordered parts... Consumer Reports and other independent agencies do try to estimate some of this I think.

That means you raise the prices of both cars to compare, but you raise the Tesla less. It's still misleading to show it as a reduction, unlike the incentives.

The display both, I just wish they would label it better. Something like "cost to buy and own for 50k miles".