So, what, you'd rather hear some bullshit PR excuse about maximizing customer value or whatever?

Also, as a customer I do not mind thinking about a business' costs. In fact I want to know that a business is pricing a reasonable margin above costs and no more. I have way more respect for companies that don't see the need to mindlessly pad their profits. Not everyone is you.

(Not saying RS is being honest here but it is important to push back against this "pay no attention to what's going on behind the curtains" thinking)

I love thinking about businesses and their costs, but not as the consumer. As the consumer I care only about the price to me. If the business exposes me to their business, I no longer benefit as much from their business. And yes, would rather hear some PR BS, to be honest, than some sob story about how they aren’t good at business (which is all I hear when they start telling me about how this cost went up or that cost went up).