> that seems high to me
What data do you have that indicates their market share is overstated?
Obviously they have no data, it's a hunch they have. This should be clear from how it's stated.
I value informed opinion much more than random anecdotes.
I'm hoping there's more to this comment than just "my friends use Uber so it's hard to believe Lyft has 39% market share".
Re:Lyft Files S-1
by windyaskew on Friday March 01, 2019 @02:12PM
(#19284261)
From this article [1] posted a few days ago, TC says 34% (Uber is at 66%) and that's due to running at a larger loss by offering discounts to riders. Gaining 4% market share is no small feat but doing it by giving discounts isn't exactly a long-term vision.
[1]: https://techcrunch.com/2019/02/26/heres-why-youre-getting-al...
This is a network game, so market share is everything.
Market share means drivers stay busy and make money. Market share means riders don't have to wait a long time.
Uber gave massive discounts for a long time to establish their market share, and it suited their long-term vision just fine.
Same strategy seems to be working well for Lyft, too.
- They claim their US ride sharing marketshare is 39% - that seems high to me.
- $800 mil in marketing spend in 2018 from $500 mil in 2017 - they say this increase was largely driven by cost of acquiring new drivers. I honestly thought this would be higher as a % of revenue - this topline number also includes spend on promotions/discounts for passengers.