Yea, pretty much. I wonder if the author was paid by Casper or they genuinely gave them free advertising. Knowing about Capser's advertising techniques, I'd guess it was the former.

I suspected bolt invests in them, but I don't see them here: https://bolt.io/portfolio ...

Author here! Not an ad at all (and Bolt isn't an investor). We just like to take apart new products and see what we can learn about them and the companies that build them.

Fair enough - the reasons for my suspicion were the absence of any negative comments, the exhaustive list of features, and the quotes from Caspar employees.

Bolt is a hardware VC, their blog is probably to support their marketing.

The review came off as genuine to me, as the author seems knowledgeable about electronics and manufacturing. It was good read. If anything, it doubles as promotion for Bolt VC.

It seems like advertising... but I've gotta give it to them, it's some damn good advertising.