As long as "merchants" have the option of claiming both it undermines the idea of paying as an alternative which also undermines the paid plus data option. To use a crude but apt simile paying for an escort is paying for silence and discretion - that is why they are more expensive. (Regardless of client and worker sex and/or gender.)
Piracy was a decent demonstration of the hard facts of the (illicit) market - all of the draconian enforcement and DRM didn't make a dent in demand but improved distribution and fairer prices did. Just like how most people don't change their own oil from it being a hassle iTunes and Steam did more to reduce illegal downloads than any enforcement efforts.
You are consuming content from me this very moment, I charge you zero dollars for it. Believe it or not, the web actually was like that at some point: not connecting producers to consumers but connecting human beings, who could produce or consume as they pleased. This was before the people with things to sell arrived.
Otherwise, the argument seems to be a case of "I don't like the way you got money/attention out of me", or "I want someone else to pay for the content I consume".