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Re:'Moment of reckoning': US cities burn recyclables after C... by basch on Wednesday February 27, 2019 @09:53AM (#19263571)
It's been proposed, and is being worked on. http://knowledge.wharton.upenn.edu/article/reusable-packagin...

Also, beer bottles.

Re:'Moment of reckoning': US cities burn recyclables after C... by Eric_WVGG on Wednesday February 27, 2019 @11:29AM (#19264238)
Here's another look at Loop with some more products: https://www.fastcompany.com/90296956/a-coalition-of-giant-br...

and a bit on Oregon's new "reusable beer bottle" for local craft brewers. difficult to pull off on American nat'l for the usual reasons… https://www.fastcompany.com/90239092/this-reusable-beer-bott...

Personally, I would 100% change my shopping habits around brands that adopted standards like this.