Science comes in two flavors: research and experiments. Other things, even if attempting to sound scientific, are probably not science. One example is consensus, which itself isn’t science unless we are talking about behavioral sciences. The average person is not a scientist, certainly not a climatologist, but is generally decent at perceiving the basics of interpersonal communication and can discern if something is science or not regardless of their agreement or bias.

That is problematic, how do you talk to those people? They won’t understand the science, but alternate means of communication results in potential for arguments that are manipulative or far out of scope.

The idea is that climate change is a big deal. It is disruptive and that disruption will be very expensive and damaging, possibly catastrophic. Bad stuff. So, you want to convince people it is bad in order to change policy. Here is where the challenge begins, because policy discussions are generally political and not scientific even if all the supporting evidence is science and that evidence is overwhelming. The goal of science is advancing knowledge according to the scientific model, which is different than the goal of a policy conversation. Knowing nothing about climate or research a person can still detect that shift in conversation from science to policy/persuasion. Accounting for that without losing your message is delicate.

You can be good at science and less good at communication. If the conversation is purely fact and research based it isn’t emotionally compelling, but if it isn’t emotionally compelling there is no drive for policy change. At the same time if it is emotionally compelling it is open to falsification by irrational and illogical means. That is a hard problem to solve.