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Re:Launch HN: OurWorldInData (YC W19 Nonprofit) – Data on Wo... by arikr on Monday February 25, 2019 @01:41PM (#19248142)
You might find some of the usability testing services useful also

There's a list of some here:

http://www.usefulusability.com/usertesting-alternatives/

and here

https://www.producthunt.com/alternatives/usertesting-2

They give you videos with people's out loud thoughts about for example trying to accomplish specific goals with your sites, which should be really useful.

And for a more guerrilla approach you might find this article useful:

https://medium.com/@leemunroe/how-our-product-design-team-co...

Re:Launch HN: OurWorldInData (YC W19 Nonprofit) – Data on Wo... by Hannah_OWID on Monday February 25, 2019 @02:39PM (#19248671)
Great recommendations. Thanks for the tips. We've found it really useful recently to sit next to someone in person and ask them to navigate. It reveals a lot of unexpected outcomes just by watching them use the site.

But of course, in-person testing can be tricky to scale so an online service is exactly what we're looking for. We'll check them out!