No need to be coy. I did the Goenka 10-day in 2013. Even though they seem to disavow the idea that they are a Buddhist sect, once you get used to the discourses and the Pali chanting, and then do your own homework, it becomes pretty clear that it's a loosely-coupled sect of Theravada Buddhism. I don't think this viewpoint is controversial.

https://en.wikipedia.org/wiki/Ba_Khin