It would be worth something for larger companies but for these WeWork will have only limited insight since they're unlikely to rent all or even a significant share of their total space from one provider. Lead generation is probably the ceiling.
Maybe they could do some targeted advertising/deals for various additional services. But probably not even that. Let's say they wanted to provide accounting services. Can they beat Mabel Luna? Will they have someone to answer a quick question about cash flow or depreciation?
(WeWork is valued around $22,000,000,000, about the same as GOOG's IPO.)
>Fano sees WeWork buildings as one giant sensor for data collection, and he wants to map them down to the object. Understanding the space means understanding how to make it more efficient and better for members.
https://www.businessinsider.com/weworks-secret-weapon-will-b...
Now Slack, GSuite and others practically have the salary and work history of millions of programmers. Everyone seems to be totally okay with that.
Consider: an ordinary landlord knows how many desks you have, how many people show up on an average day, and how much garbage/recycling you put out. WeWork has operatives who can measure what percentage of your employees' days are spent at their desks, what they like to do for fun, when they are taking trips, where they are going, all their internet usage, how much they print (and if they cared, the contents of all print jobs), what they underline or circle on whiteboards. And of course, they can cross-correlate that across thousands of tenant companies, some of whom are certainly in competition with each other, and some of whom are listed on the stock markets already. Some of whom are no doubt conducting mergers, talks to be acquired... there's a wealth of non-public information that WeWork has access to. How long until they start to take advantage from it?