But Basecamp never aspired to be Slack.
They have successfully resisted the pressure to continually expand.
Re:Redis Labs Raises a $60M Series E Round
by maehwasu on Wednesday February 20, 2019 @03:17AM
(#19206448)
This is true, and, in some ways admirable.
The problem is that, for a lot of companies, the endgame is continued midsize existence; it’s death when you stop getting new customers and old ones phase out.
The low marginal cost of software doesn’t guarantee winner-take-all markets by any stretch, but it does apply pressure in that direction.
Basecamp could have been slack, but slack ate their cake.