This is the first time that I'm ever asking this: how is this interesting?

I don't see this article as educational. I fail to see how this is interesting, because I can't understand through their business speak what they mean. Is it a consortium of some sort? They are connecting startups to industrial leaders, okay which ones, in which country? I presume the US (edit: I just saw now that they're from Finland). What does it mean to be an industrial leader? They list 5 companies that I have never heard of, which in itself is fine but combined with the other things gives me even more questions in my mind.

Can anyone tell me what's appealing about this article? I'm missing it. Normally when I see an article, I may or may not like it but I succeed to see how it's interesting to other HN'ers, with this article I have no clue.

I mean this in the most constructive way possible and would really appreciate someone 'on the other side' to see how this is interesting.