What would happen if Facebook were turned off?

Re:What would happen if Facebook were turned off? by shereadsthenews on Friday February 15, 2019 @10:21PM (#19176848)

That seems like quite a claim. I'm sure I can reach plumbers via trade magazines, trade schools, trade shows, displays in plumbing supply shops, etc. In fact all of those sound at least as effective as targeting them on Facebook.

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Re:What would happen if Facebook were turned off? by cm2012 on Friday February 15, 2019 @11:08PM (#19177012)

Source: I've managed tens of millions in ad spend in many mediums.

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Re:What would happen if Facebook were turned off? by phishfi on Friday February 15, 2019 @10:30PM (#19176879)

I think you're heavily discounting the amount if actual labor involved in finding and getting into those magazines, schools, shows, and shops...

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Re:What would happen if Facebook were turned off? by yellow_postit on Saturday February 16, 2019 @01:37AM (#19177409)

Also missing on the multitude of testing that digital makes easier. I make no claim about true lift, but FB has built in AB testing tools for advertisers plus relationships with a multitude of 3P measurement providers.

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Re:What would happen if Facebook were turned off? by shereadsthenews on Friday February 15, 2019 @11:00PM (#19176980)

Well, if you have no connections in the world of plumbing, why did you start writing software for plumbers?

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