Does it hurt to have priorities and pick your battles? Oppression, especially state-sponsored, of women and minorities is way higher concern to me than Amazon's many and varied infractions.

There's also a problem of feasibility: Fairphone eventually conceded on their idealized fair trade product after an amazing effort. There's also world hunger and disease resulting in serious but avoidable death.

You could call this hypocrisy if you want but it's a matter of resources available to fight for these causes.