You don't use the right add blockers. I was able to read it with uBlock Origin and uMatrix

I find it somewhat amusing this is even something we discuss--that there are "right" and "wrong" ad blockers is such a twisted re-framing of our right to personal privacy as default.

(I'm not indemnifying you at all, just find the concept itself fascinating).

I got that message in the right column with ublock origin- I could still read the article. The problem with sites that do this is that they don't tell you which scripts to allow in order to see advertising. There are a bajillion scripts loading, including facebook and twitter and instagram and vine, and I'm not going to allow those. But when I enabled the other stuff then no ads showed.

I don't mind seeing ads, and I'll even click on them if they are interesting, but it's going to be on my terms. Maybe I should open wired in a container or something.

After further review, I opened in a new container, turned off ublock origin and ghostery, and saw zero ads. Hmmm.

Wired runs just fine with JS completely disabled. You won't get this, either.

(Support them with a magazine subscription though!)

I tried to look at your graphic, but imgur wont work without javascript enabled. On the other hand, this wired article worked fine and I saw no ads.

It's a "please disable ad blocker" message

Try https://i.imgur.com/GzFnA54.png

maybe give the browser extension "imagus" a try, pretty useful.